Have you ever felt anxious in a yellow room or calm and collected in a blue one? For years artists and designers believed thoroughly in the fact that color can dramatically affect the mood, feeling or emotion of a person. It is a powerful communication tool and can be used very effectively. Let’s take a look at the four psychologically primary colors and how they can change someone’s mood.
Red is the color that has the longest wavelength. Since is that is the case it is a very powerful color. It has the property of appearing closer than it actually is and therefore making us notice it faster than other colors. That is why it is so effective in traffic lights. It affects us physically, raising the rates of our pulses and making time appear that it is passing faster however, If used too aggressively it can be perceived as demanding.
Blue is recognized as the color of the mind and therefore is essentially soothing. It has a mental more of a mental effect than the color red. A strong blue will clear our mind and make us think more clearly about a situation. It is the color of clear communication. Overall it is the favorite color of most people in the world. It can be expressed as cold and unfriendly if used to aggressively
Yellow’s wavelength is relatively long and thus very stimulating. A strong yellow can lift up the spirits of someone feeling down. It is the color of optimism and confidence. However, too much of it or in combination with colors that do not go along with it can cause self-esteem to plummet.
Green comes to the eye in a peaceful way since your eyes do not require almost any adjustment to the color. Because of this, the color green gives a restful feeling to the mind. Because most of our world is covered with green, our mind is used to it and thus it makes us feel more relaxed. On the negative side, however, it can indicate stagnation and thus be perceived as bland.